Customer Excellence - 'Holistic' CRM
Do you or your company deliver an exceptional customer experience - without it being the exception? 'Holistic' CRM puts customer excellence at the heart of the business.
'Great' vs. 'Good' CRM? It's all about relationships...
Yes it’s obviously a good thing if all your customer data is in one place, accessible to everyone that needs it in your organisation. It’s also helpful if it can automate your business- critical processes and deliver more efficiency with automated functions.
But that's all system-driven CRM - not people-driven CRM
Great CRM is...
aligning your business purpose, your passion for your product or service and its value to your customers
about customer insight leading to faster, better business decisions – rather than reports which simply give data
recognising that its core value is customer care, and customer value - it's not just what you do, but how you do it!
about inspiring your your employees to give of their best, to translate brand values into action
loyal and profitable customers (repeat business and referrals), and customers who are evangelists -they save you precious marketing ££ by telling others about you
A good CRM system is of course vital in order to enable your CRM strategy, but it’s about so much more – are you ready to move from ‘good’ to ‘great’?
Because if you don’t, the chances are that your competition will.
I incorporate 15 years' CRM experience across several implementations, as a project manager, business analyst, change agent and trainer. I can lead or support any CRM programme, introducing 'Holistic' CRM where appropriate.
For a FREE, no-obligation, initial consultation to discuss and review your current CRM strategy and programme, call Joolz on 07748 113538 or use the enquiry form.
"I would recommend Julia as a consultant of high integrity and one who is dedicated to the success of CRM as a long-term strategy".
Helen Whitten, Marketing Manager, Roland UK
"It has been an absolute pleasure to work with someone so knowledgeable, competent and open-minded as well as fun! I would certainly recommend her for CRM consulting services".
Dominique Vaughan Williams, Marketing & HR Director, Coface UK
