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What 'The India Way' can Teach us in Business

Joolz Lewis - Thursday, July 29, 2010
According to the new book 'The India Way: How India's Top Business Leaders are Revolutionising Management', there are 4 key practices common across the leading companies in this exploding market.

1. Holistic Engagement with Employees

In a nutshell, 'people are viewed as assets to be developed, not costs to be reduced; as sources of creative ideas and pragmatic solutions; and as bringing leadership at their own level to the company'. Employees are frequently consulted on strategic direction, and have a long-term future with the company. Investment is huge - the larger organisations often invest up to 12 weeks' training in the first year of any employee joining, even after graduation.

2. Improvisation and Adaptability

India's red tape and bureaucracy is well-known, and demands India's entrepreneurs and business leaders to improvise and be immensely flexible. India's business leaders 'think broadly and act pragmatically, setting grand agendas and then testing through trial and error what works and what does not'. According to Hindustan Unilever's CEO, India's business leaders 'have a much greater ability to cope with uncertainty, they don't get disturbed by uncertain events, and... tend to be more creative as a result'.

3. Creative Value Propositions

India's business leaders have 'of necessity' learned to be highly creative in developing their value propositions. For example, 'customer centricity' is different to the way it is in the West, where the 'best' customers are those that deliver the highest profit margins. India's largest retailer Pantaloon, defined their competitive advantage as being driven by the customer experience, which was tailored to the strict social hierarchy. Nothing too radical there, except that all effort was invested in ensuring this aspect of competitive advantage was driven through every aspect of the business - all staff in each retail outlet was taught to think of the customer 'at the caste and community' level.

4. Broad Mission and Purpose

Personal values, 'a vision of growth' and strategic thinking was at the core of every business researched. But more interesting is the word 'broad' - meaning the sense of pride that India's business leaders take in not just business success, but also in family prosperity, regional advancement and national renaissance. A core driver in the business is broader 'societal purpose' as well as financial reward.

I love these four principles of creating businesses that are highly successful, while also putting employees, customers and society at the heart of their purpose. What can you learn from them and start to implement in order to set your business apart from the rest?



 

Do You Throw Away Your Marketing Money?

Joolz Lewis - Thursday, June 17, 2010
Of course not, I hear you say. But I see plenty of evidence to suggest that that's exactly what businesses do - so maybe it's worth a closer look.

A couple of months ago, I was wowed by a marketing initiative held by a well-known sports and health club. I won a week's free trial at the club, which was arranged to start on a certain date (here's the blog I wrote about it at the time).

Then they committed a business crime.

No follow-up.

Nada.

Still to this day, I am waiting for someone to call me up and say 'Hey! You were down to have a free trial - when are you coming in?!'

The gap between the expectation created by the marketing experience, and the fulfillment of the promise could not have been greater.

So - question for you. How do you keep track of all your marketing activity, the outcomes, follow-ups and tracking the results? It may be as simple as saying, 'Our CRM system does that', or 'I have an Excel spreadsheet'. But is it working in practice? Is there a process to ensure nothing slips through the net? And if you reviewed your follow-up actions now, how much more could you be doing to capitalise on your marketing investment to make sure you're not throwing money away?

Prospective customers can also be 'raving fans'. They may not buy, but their experience of you in the marketing and selling process will still form an impression. You might not be right for them, but chances are they'll know someone who's the right customer for you. 

What customer experience are you creating from the start - and how can you deliver on the promise you're making, every step of the way?

Apple's Factory Suicides - A Blotch on the Brand?

Joolz Lewis - Tuesday, June 08, 2010
I was troubled to read of the suicides at the Foxconn factory in China, main manufacturing centre for Apple's i-Products. Being an Apple advocate, I felt cheated and let down. As if I'd been in a long-term relationship in which I had implicit and explicit trust in my partner, only to discover he's the same as 'all the others'. I've always loved Apple's innovation, and the value it places on training its staff, as well as its commitment to the customer experience.

Steve Jobs' response (more than 2 weeks after the news broke) was cautious to say the least. He described his 'puzzlement' at the situation, claiming that working conditions at the factory are actually 'good'. By this he must be referring to facilities such as the ball nets used for workers to channel their anger and frustration. Conversely, no-one is allowed to talk on the production line, or even in short breaks. As human beings, what's most important to us is to connect, to share our humanity, to be part of a community and to build meaningful relationships. Take that away from the workplace, and no wonder there's a high rate of depression. Amazing how the obvious can be overlooked.

The second phase of my process with this story was a little more uncomfortable. It was a realisation that as an Apple consumer, I share responsibility with Steve Jobs for the conditions of these workers in China. I'm a 'silent partner'. Ultimately, I asked myself, would I be willing to pay twice the price for Apple products, if it came with the knowledge that every link in the supply chain enjoyed the same working conditions as me? I'd like to think that I would. But would I really? Would you? 

Let me know by clicking on the Comments link below.

Work-Life Balance: Observing Boundaries and the 'Gray Space' Between 'Work' and 'Life'

Joolz Lewis - Friday, May 21, 2010
Many 'work-life' commentators and experts have moved away from the term 'balance', myself included. It implies that the two are somehow separate. I do know however that that's how it can feel. There were days way back in the hi-tech US corporate world where my working day would start at 7.30am, go through to midnight or later, followed by a few stiff drinks in a bar with the same people I'd spent 18 hours with in the office. Hardly balance. And no life at all.

I recently found some fresh insight into this topic while reading David Whyte's excellent book 'Crossing the Unknown Sea: Work as a Pilgrimage of Identity'.

At what point does our brain switch into 'work' mode? For most people, the work day starts in the morning - some before the children are up, some at 9am when they reach their desk. There's a process that's involved every day in the transition from our private domains - breakfast in front of the morning news, packing the kids' lunch, talking with the partner about a social commitment. At some point there's a line that is crossed... we make a shift into work-mode, our mind races ahead to the overdue tasks, the meetings and the planning. Being aware of that shift seems to me to be a fundamental piece of the jigsaw we call work-life balance.  

Whyte talks about taking space in the morning, whether as part of the commute or the first few moments at the desk. Space for 'Pause, Preparation and Possibility'. Without it we are ungrounded, off-kilter, and eventually our emotions respond to a feeling of 'life' spiralling out of control.

The same is true for the transition at the end of the day, when we re-enter the personal domain of home and family. If single, there's a shedding of the professional demeanor, the changing into more comfortable wear. If we have family, coming home can have its own stresses, with children demanding energy levels used up long ago at work; and intimacy with a partner put on the back-burner as each is 'presented with their own competing tiredness'.

Once again, the awareness of the leaving of work, closing the door on work commitments, whether metaphorical or otherwise, is important. I work from home when not with my clients, and have struggled for some time to be fully present when my partner comes home, drained from a full day's clinic with patients. Dialogue, awareness and experimentation have all led to a solution by which we can both transition through the gray space between our work commitments and our life together.

So this is an invitation. An invitation to consider the boundaries between your work-life and personal-life. Not necessarily in terms of time commitments, but rather in terms of mental and emotional engagement. Where is your attention at any given time, and how can you bring more awareness to the points of transition, so you can be fully available for the challenges of each? I believe addressing these questions is one huge step forward in clarifying the boundaries of work-life commitments.

Your thoughts? Click on 'Comments' below.

How to Identify your 'Purpose' - I talk with Nick Williams about how to Identify Flow, & Effortless Work

Joolz Lewis - Friday, April 30, 2010
Nick Williams is the author of several books, including the bestseller 'The Work You Were Born to Do'; as well as running a fantastic community and power-house of ideas, speakers and support for people wanting to fulfill their purpose through work - www.inspired-entrepreneur.com.

Needless to say we had a lot to chat about, and this video is just one of five! We discuss the first element of what I call 'Worthwhile Work' - looking at the foundation of purpose (our natural gifts), the nature of flow and the role of vocation.

The Era of Customer Satisfaction is Dead. Enter Customer Engagement.

Joolz Lewis - Thursday, April 22, 2010
There's a new marketing 'buzz' word these days - customer engagement. In case you're wondering whether this is just another fancy way of saying the same old thing about customer service, read on.

I attended a networking event yesterday, where a local health & fitness club were running a competition to see how many times you could hit a tennis ball on a racquet, while standing on a trampoline on one leg. Believe me, if you think that sounds hard, it's even harder in practice. Being a rather competitive type, I gave it a few tries.

As it happens I'm already a member at a well known competitor closer to where I live. I'm quite happy with it, but wouldn't say I'm ecstatic. I certainly wouldn't have thought about moving had someone not drawn my attention to what the alternative might be.

But this clever marketing idea worked on several levels. It grabbed my attention. Not with a phone call, a flier or an advert. Not with someone hovering on a stand waiting to pounce on every pass-by. They created an experience. The experience was not just one of a conversation with a sales guy (and let's face it, we're always naturally suspicious when it comes to sales people). It was a kinesthetic and emotional experience that allowed me to 'engage' on a totally different level. I got involved. I had fun. My lasting memory of the experience is one of fun and challenge - brand values the club represents. 

Also this week I attended a very 'engaging' seminar by Grant Leboff, author of bestseller 'Sales Therapy'. His research suggests we are moving away from the era of 'return on investment' to 'return on engagement'. Gone are the days when 'customer satisfaction' is the nirvana goal - whilst we're still a long way off, it's a bottom line expectation. If you haven't got this bit sorted, prioritise it.

Now it's all about creating memorable experiences that your 'customers' will remember, whether they buy from you or not. Because never has the power of 'word of mouth' been so powerful. With the wave of social media, people rely more on what others are saying about you, than they do on what you say about how fantastic you are. Which means that anybody and everybody who interacts with your business, at any touch point, could influence your business.

Take a moment and breathe that in.

What does this mean to you? You need to go back to the drawing board and re-evaluate your customer life-cycle and review the experience you're creating. From marketing, through to sales, through to service and support. Are your employees 'walking the talk'? Do they even know what this means? What are people saying about you? How do they remember you? This demands new levels of creativity and innovation, while staying true to brand values.

Cstomer engagement means bringing everything down the personal. 'People buy people' has never been truer. 

Ignore 'customer engagement' at your peril.

As it happens I scored high but not the highest. The club still gave me a free week for sheer perseverance! Comment below on your thoughts, and how you're addressing this issue.

How Mountain Biking is a Metaphor for Work-Life Success

Joolz Lewis - Monday, April 19, 2010

There was a time, many moons ago, where I was able to go out mountain biking for 3 - 4 hour arduous rides, at least three times a week.

These days my rides are a little gentler, but I still get so much out of them. This weekend, I pondered the many parallels I could see between off-road biking and living work-life 'to the full'.

1. Know where you're going: Needless to say, when you're in a huge woodland area one track can look very much like another, if you don't know how you're going to 'get out' you'll be lost for quite a long while. So - have a vision. Where's your life taking you?

2. Keep one eye on the horizon, another on what's right in front of you: Now obviously what you're doing is glancing up every now and then to anticipate the hill so you know when to change gears, or to check there's no obstacle such as a fallen tree trunk on the path... but you also have to look right ahead of you, to navigate the tree roots, the dips and the turns. As it is with life - it's important to have a vision, and to keep your eye on it - but being able to respond appropriately to what's happening right now is just as critical.

3. Go with the flow, and maintain momentum: As my biking buddy once said, 'brakes are over-rated'. Mountain biking is easier when you lean into the corners, use the speed from the downhills and avoid 'panic braking' - you can fall off the bike! Go with the flow - trust your instincts, make sure that 'planning' doesn't paralyse your progress, and when you're 'on a roll', keep going with it - if it feels effortless and easy, you're probably on the right track!

4. Focus and be present: As I learned the hard way, whilst riding along pondering these metaphors, if you lose focus you can crash! Focus is the ability to invest all your attention and resources into one activity at a time. That doesn't mean there's nothing else happening at the same time. On the contrary, our sub-conscious is processing information and cultivating the right conditions for us to generate results, even if we're not consciously focusing on them at the time. But when we consciously focus on what we're doing (called mindfulness in some spiritual traditions) we ensure that we are offering ourselves fully to the task at hand - which usually means quicker and better results.

5. Smile and have fun!: Love life! It truly is a gift, and although it is a cliche, life really is too short not to make the most of every day. What makes you smile? Do you enjoy your work, or is work a 'drag'? If it is, look at what changes you might need to inject some meaning, joy and purpose to 'bring it to life'. 

Finally... is there an activity or sport that you're passionate about? Look at why you're passionate about it, and see if you can find your own 'life metaphors' to help you live more fully. 


How to Know if Your Intuition is a Friend or Foe?

Joolz Lewis - Thursday, April 15, 2010

When was the last time you attended a management or leadership course that had a module dedicated to ‘Trusting your Intuition’? I’ve certainly never come across one - intuition is typically seen as one of those ‘fluffy’ soft-skills subjects best left to the realm of personal and spiritual development.

But what’s the cost of not developing your intuition, and being aware of when it’s working either for or against you?

Here’s an example of the potential cost. According to a recent survey conducted across 553 line managers in the UK, and 1,002 workers: The research found that nearly four in 10 line managers rely mainly on gut feel when making personnel-related decisions, but a major factor in their making the wrong one was the mistaken belief that they really knew their staff. Almost half of staff actively distrust their line managers' decision-making instincts in relation to both their own and colleagues’ futures, while three quarters of managers admit that they would change their verdicts if given their time again.*

The above study is focused exclusively on the impact of using ‘gut-feel’ in relation to people-related decisions. In this case the managers’ ‘gut feel’ was a foe - not just because it led to the wrong decisions, but because it wasn’t challenged. As long as intuitive feelings remain unconscious, there is not just a huge capacity for error in judgement, but equally a huge opportunity to miss out on the possibility for greater insight, a more ‘holistic’ view in systems thinking, and more ‘flow’. In other words, intuition can be a friend as well as a foe.

On May 15th I’m running a workshop in London dedicated to ‘Working with Intuition’. In collaboration with Edgewalker Group International, this one day experiential workshop will give you the tools to ‘tune in’, discover how your intuition speaks to you, how to use it safely in decision making, and how to communicate effectively when using intuition as a guide. Click here for more info - it will be a powerful way to explore this little understood business issue in depth.

And if you want a fascinating insight into the power of what Malcolm Gladwell (author of ‘The Tipping Point’) calls ‘thin-slicing’, I cannot recommend highly enough his last book ‘Blink; examining the power of ‘snap judgements’ - when they work, and when they don’t. And more importantly, why.

*For details of the above survey, see: http://www.hrzone.co.uk/topic/staff-distrustful-line-managers-instincts/101122

When your Yoga Practice is Left on the Mat: How to Integrate your Spiritual Practice with Work (III)

Joolz Lewis - Friday, April 09, 2010

Over the past two days I've been looking at how to take your yoga or spiritual practice into your work-life - covering the energetic commitment needed, and the physical/emotional practice of using breath to re-connect with the peace and joy of stillness, even in a chaotic working environment.

Thirdly - the mental level. Mentally speaking calming words while you inhale and exhale is a great way to become 'present'. In yesterday's post (scroll down) I included a very short verse from Thich Nhat Hanh that is short, simple and very effective.

Affirmations are also a wonderful way to remind you of your intent. Write your own affirmations - positive declarations of your intent to bring the Truth of your practice into your everyday work experience. For example, if you are experiencing conflict with a particular colleague, and struggle to communicate with Love, the following could be useful: ‘I am mindful of every thought that crosses my mind, and every word that passes my lips. I speak from a place of Truth, knowing that it is not just what I think and say, but how it is said that determines the outcome of this situation’. If you mentally repeat your affirmation throughout the day, it acts as a reminder to hold on to what you have prioritised as your intent, rather than the story and the drama distracting you.

These three exercises - intent, breath-work and affirmations are all tools to help you integrate your spiritual practice into your work-life. It takes commitment and practice, the rewards are subtle on a day-to-day basis, but in the long-term make a difference between a miserable work-life, and one filled with purpose, joy and fulfillment.

When your Yoga Practice is Left on the Mat: How to Integrate your Spiritual Practice with Work (II)

Joolz Lewis - Thursday, April 08, 2010

In yesterday's blog post - looking at how to take the love, peace and occasional bliss from your spiritual practice into your work (scroll down), I talked about the importance of an intention to integrate your spiritual practices into your working life. This is the starting point - the energetic piece of the equation. One thing is to 'wish' you could, another is to commit to it.

The second level of integrating your spiritual practice with your work-life is to physically take the practice off the mat and into the office. No, this isn’t about suddenly stretching out into ‘triangle’ pose in the middle of a meeting, or standing in ‘tree’ pose to regain your balance!

Breath-work is not only extremely powerful to calm the emotions, it’s also non-intrusive and virtually indistinguishable to anyone else in the room. My favourite breath exercise is that of breathing in through the nostrils for 3 counts, and exhaling for 6. If you can stretch to 4 - 8 or more, that’s great - it’s about doubling the exhale to calm down the nervous system. Great for stressful conference calls, when you’re running from one meeting to another or after rushing for a train. If you are on your own, then simply shutting your eyes while doing the exercise, standing up and stretching out, or gazing out of a window to look at the horizon will also help you re-connect to your ‘being-ness’.

Finally, here is a fabulous prayer by Thich Nhat Hanh which you can use in conjunction with breath. It's so quick and subtle nobody at work will notice you doing it. And yet it's power lies in its simplicity.

"Breathing in, calming
Breathing out, smiling
Breathing in, I feel alive
Breathing out, I smile to life"

Tomorrow is the final part of this series - the mental aspect of integrating your spiritual practice with work.







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